/* ============================================================
   Lucent — ecosystem pitch page
   Design tokens
   ============================================================ */
:root{
  --bg-1:#25272D;
  --bg-2:#191A1F;
  --bg-3:#141519;
  --bg-4:#101116;

  --gold:#D4AE68;
  --gold-bright:#E8CC97;
  --gold-dim:#8C7345;
  --gold-05:rgba(212,174,104,.05);
  --gold-10:rgba(212,174,104,.1);
  --gold-15:rgba(212,174,104,.15);
  --gold-25:rgba(212,174,104,.25);
  --gold-40:rgba(212,174,104,.4);

  --ink:#ECECEA;
  --ink-dim:#9A9CA1;
  --ink-faint:#6C6E74;

  --line:rgba(236,236,234,.1);
  --line-strong:rgba(236,236,234,.18);

  --surface:rgba(236,236,234,.035);
  --surface-strong:rgba(236,236,234,.06);

  --ok:#7FAE8C;
  --warn:#C98B4E;

  --font-display:'Unbounded', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-body:'Manrope', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-mono:'JetBrains Mono', ui-monospace, monospace;

  --container:1180px;
  --gap-section: clamp(72px, 12vw, 160px);
  --radius-s:6px;
  --radius-m:12px;
  --radius-l:20px;

  --ease:cubic-bezier(.16,1,.3,1);
}

*,*::before,*::after{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
}
body{
  margin:0;
  min-height:100dvh;
  font-family:var(--font-body);
  font-size:16px;
  line-height:1.6;
  color:var(--ink);
  background:var(--bg-4);
  overflow-x:hidden;
}

/* fixed gradient backdrop — mobile-safe alternative to background-attachment:fixed */
.bg-fixed{
  position:fixed;
  inset:0;
  z-index:-1;
  background:linear-gradient(180deg,var(--bg-1) 0%,var(--bg-2) 40%,var(--bg-3) 75%,var(--bg-4) 100%);
}
.bg-fixed::after{
  content:"";
  position:absolute;
  inset:0;
  background-image:radial-gradient(rgba(255,255,255,.4) 0.5px, transparent 0.5px);
  background-size:3px 3px;
  opacity:.025;
  mix-blend-mode:overlay;
}

img{max-width:100%;display:block;}
svg{display:block;}

h1,h2,h3,h4{
  font-family:var(--font-display);
  font-weight:600;
  line-height:1.15;
  margin:0;
  color:var(--ink);
  letter-spacing:-0.01em;
}
p{margin:0;}
a{color:inherit;text-decoration:none;}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer;}
ul{margin:0;padding:0;list-style:none;}
table{border-collapse:collapse;width:100%;}

::selection{background:var(--gold-25);color:var(--ink);}

a:focus-visible,
button:focus-visible,
[tabindex]:focus-visible,
input:focus-visible{
  outline:2px solid var(--gold);
  outline-offset:3px;
  border-radius:2px;
}

.container{
  width:100%;
  max-width:var(--container);
  margin:0 auto;
  padding-inline:20px;
}
@media (min-width:768px){ .container{padding-inline:40px;} }
@media (min-width:1200px){ .container{padding-inline:24px;} }

section{
  position:relative;
  padding-block:var(--gap-section);
}

.eyebrow{
  display:inline-flex;
  align-items:center;
  gap:.5em;
  font-family:var(--font-mono);
  font-size:12px;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:var(--gold);
}
.eyebrow::before{
  content:"";
  width:18px;height:1px;
  background:var(--gold-40);
}

h2.h-section{
  font-size:clamp(28px,5.2vw,44px);
  max-width:16ch;
  margin-top:.5em;
}
.section-lede{
  margin-top:20px;
  max-width:62ch;
  font-size:clamp(16px,2.2vw,18px);
  color:var(--ink-dim);
  line-height:1.7;
}

.reveal{
  opacity:0;
  transform:translateY(24px);
  transition:opacity .8s var(--ease), transform .8s var(--ease);
  will-change:opacity, transform;
}
.reveal.is-visible{opacity:1;transform:none;}
@media (prefers-reduced-motion: reduce){
  .reveal{opacity:1;transform:none;transition:none;}
}
.reveal-stagger > *{transition-delay:calc(var(--i,0) * 70ms);}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:.6em;
  min-height:48px;
  padding:0 28px;
  border-radius:999px;
  font-family:var(--font-mono);
  font-size:13px;
  letter-spacing:.08em;
  text-transform:uppercase;
  transition:transform .25s var(--ease), background .25s var(--ease), border-color .25s var(--ease), color .25s var(--ease);
  touch-action:manipulation;
  cursor:pointer;
}
.btn-primary{
  background:linear-gradient(180deg,var(--gold-bright),var(--gold));
  color:#20180A;
  font-weight:600;
}
.btn-primary:hover{transform:translateY(-2px);}
.btn-ghost{
  border:1px solid var(--line-strong);
  color:var(--ink);
}
.btn-ghost:hover{border-color:var(--gold-40);color:var(--gold-bright);transform:translateY(-2px);}
.btn svg{width:16px;height:16px;}

.btn-shine{
  position:relative;
  overflow:hidden;
  background:linear-gradient(180deg,var(--gold-bright),var(--gold));
  color:#20180A;
  font-weight:600;
  box-shadow:0 8px 26px -10px var(--gold-40);
}
.btn-shine:hover{transform:translateY(-2px);}
.btn-shine::after{
  content:"";
  position:absolute;
  top:0;left:-60%;
  width:35%;height:100%;
  background:linear-gradient(115deg, transparent, rgba(255,255,255,.75), transparent);
  transform:skewX(-20deg);
  animation:btn-shine-sweep 3.2s ease-in-out infinite;
}
@keyframes btn-shine-sweep{
  0%{left:-60%;}
  40%{left:130%;}
  100%{left:130%;}
}
@media (prefers-reduced-motion: reduce){ .btn-shine::after{animation:none;display:none;} }

/* ---------- status badge ---------- */
.badge{
  display:inline-flex;
  align-items:center;
  gap:.55em;
  padding:7px 14px 7px 10px;
  border-radius:999px;
  border:1px solid var(--gold-25);
  background:var(--gold-05);
  font-family:var(--font-mono);
  font-size:11.5px;
  letter-spacing:.09em;
  text-transform:uppercase;
  color:var(--gold-bright);
  white-space:nowrap;
}
.badge::before{
  content:"";
  width:6px;height:6px;
  border-radius:50%;
  background:var(--gold);
  box-shadow:0 0 0 3px var(--gold-15);
  flex:none;
}
.badge[data-tone="concept"]{color:var(--ink-dim);border-color:var(--line-strong);background:var(--surface);}
.badge[data-tone="concept"]::before{background:var(--ink-faint);box-shadow:0 0 0 3px rgba(255,255,255,.06);}

/* ---------- icon ---------- */
.icon{width:22px;height:22px;stroke:currentColor;stroke-width:1.5;fill:none;stroke-linecap:round;stroke-linejoin:round;flex:none;}

/* ============================================================
   HEADER
   ============================================================ */
.site-header{
  position:fixed;
  top:0;left:0;right:0;
  z-index:50;
  display:flex;
  flex-direction:column;
  gap:12px;
  padding:14px 20px 12px;
  background:linear-gradient(180deg, rgba(16,17,22,.88), rgba(16,17,22,.55) 70%, rgba(16,17,22,0));
  backdrop-filter:blur(6px);
  -webkit-backdrop-filter:blur(6px);
}
@media (min-width:768px){ .site-header{padding:18px 40px 14px;} }
.header-row{display:flex;align-items:center;}
.brand-mark{display:flex;align-items:baseline;gap:10px;}
.brand-mark img{height:20px;width:auto;}
@media (min-width:768px){ .brand-mark img{height:24px;} }
.brand-tag{
  font-family:var(--font-mono);
  font-size:10.5px;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--ink-faint);
}

.vertical-nav{
  display:flex;
  gap:8px;
  overflow-x:auto;
  scrollbar-width:none;
  -webkit-overflow-scrolling:touch;
}
.vertical-nav::-webkit-scrollbar{display:none;}
.vertical-nav a{
  display:inline-flex;
  align-items:center;
  gap:8px;
  flex:none;
  padding:6px 14px 6px 6px;
  border:1px solid var(--line);
  border-radius:999px;
  background:var(--surface);
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.05em;
  text-transform:uppercase;
  color:var(--ink-dim);
  transition:border-color .25s var(--ease), color .25s var(--ease), background .25s var(--ease);
}
.vertical-nav a:hover{border-color:var(--gold-40);color:var(--gold-bright);background:var(--surface-strong);}
.vertical-nav img{width:22px;height:22px;border-radius:50%;object-fit:cover;}
.vertical-nav-icon{
  width:22px;height:22px;
  border-radius:50%;
  border:1px solid var(--gold-25);
  display:grid;place-items:center;
  color:var(--gold);
  flex:none;
}
.vertical-nav-icon .icon{width:13px;height:13px;}

/* scroll progress */
.scroll-progress{
  position:fixed;
  top:0;left:0;right:0;
  height:2px;
  z-index:60;
  background:var(--gold);
  transform-origin:0 50%;
  transform:scaleX(0);
}

/* ============================================================
   HERO
   ============================================================ */
.hero{
  min-height:100dvh;
  display:flex;
  flex-direction:column;
  justify-content:center;
  padding-top:150px;
  padding-bottom:64px;
}
.hero h1{
  font-size:clamp(34px,7.6vw,64px);
  max-width:14ch;
  line-height:1.08;
}
.hero h1 em{
  font-style:normal;
  color:var(--gold-bright);
}
.hero-sub{
  margin-top:28px;
  max-width:52ch;
  font-size:clamp(16px,2.4vw,19px);
  color:var(--ink-dim);
  line-height:1.7;
}
.hero-verticals{
  margin-top:40px;
  display:flex;
  flex-wrap:wrap;
  gap:10px;
}
.hero-verticals .badge{font-size:10.5px;}

.scroll-cue{
  margin-top:64px;
  display:flex;
  align-items:center;
  gap:10px;
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:var(--ink-faint);
}
.scroll-cue .line{
  width:1px;height:34px;
  background:linear-gradient(180deg,var(--gold-40),transparent);
  position:relative;
  overflow:hidden;
}
.scroll-cue .line::after{
  content:"";
  position:absolute;
  left:0;top:-100%;
  width:100%;height:50%;
  background:var(--gold-bright);
  animation:scrollcue 2.2s var(--ease) infinite;
}
@keyframes scrollcue{
  0%{top:-50%;}
  70%{top:100%;}
  100%{top:100%;}
}
@media (prefers-reduced-motion: reduce){ .scroll-cue .line::after{animation:none;display:none;} }

/* ============================================================
   TEXT SECTIONS (generic narrative blocks)
   ============================================================ */
.narrative{max-width:760px;}

/* ============================================================
   ECOSYSTEM SIGNATURE VISUAL
   ============================================================ */
.eco-visual{
  margin-top:64px;
  position:relative;
  display:flex;
  justify-content:center;
  padding:80px 0;
}
.eco-ring{
  position:relative;
  width:min(560px, calc(100% - 96px));
  aspect-ratio:1/1;
  border-radius:50%;
  border:1px dashed var(--line-strong);
  display:grid;
  place-items:center;
}
.eco-core{
  position:relative;
  display:flex;
  align-items:center;
  justify-content:center;
}
.eco-glow{
  position:absolute;
  width:200px; height:200px;
  left:50%; top:50%;
  transform:translate(-50%,-50%);
  border-radius:50%;
  background:radial-gradient(circle, rgba(232,204,151,.35), rgba(212,174,104,.1) 45%, transparent 72%);
  animation:eco-pulse 4.5s ease-in-out infinite;
}
@keyframes eco-pulse{
  0%,100%{opacity:.55; transform:translate(-50%,-50%) scale(.92);}
  50%{opacity:1; transform:translate(-50%,-50%) scale(1.06);}
}
.eco-core img{position:relative; height:clamp(28px, 5vw, 40px); width:auto;}

.eco-orbit{position:absolute; inset:0; animation:eco-spin 120s linear infinite;}
@keyframes eco-spin{from{transform:rotate(0deg);}to{transform:rotate(360deg);}}

.eco-node{
  position:absolute;
  width:clamp(80px, 22vw, 112px);
  transform:translate(-50%,-50%);
}
.eco-node-inner{
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:8px;
  text-align:center;
  animation:eco-spin-rev 120s linear infinite;
}
@keyframes eco-spin-rev{from{transform:rotate(0deg);}to{transform:rotate(-360deg);}}
@media (prefers-reduced-motion: reduce){
  .eco-orbit, .eco-node-inner{animation:none;}
}
.eco-node .dot{
  position:relative;
  width:52px;height:52px;
  border-radius:50%;
  display:grid;
  place-items:center;
}
.eco-node .dot img{width:100%;height:100%;border-radius:50%;}
.eco-node .dot::before{
  content:"";
  position:absolute;
  inset:-6px;
  border-radius:50%;
  background:radial-gradient(circle, rgba(212,174,104,.3), transparent 70%);
  animation:eco-pulse 4.5s ease-in-out infinite;
}
.eco-node .label{
  font-family:var(--font-display);
  font-size:14px;
  color:var(--ink);
}
.eco-node .status{
  font-family:var(--font-mono);
  font-size:9px;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--gold-dim);
}


/* ============================================================
   VERTICAL SECTION SHELL (Legal / Rent-a-car / Estate / Invest)
   ============================================================ */
.vertical{
  border-top:1px solid var(--line);
  background-repeat:no-repeat;
  background-position:top center;
  background-size:100% 640px;
}
#legal{background-image:radial-gradient(ellipse 75% 60% at 50% 0%, rgba(212,174,104,.20), transparent 72%);}
#rentacar{background-image:radial-gradient(ellipse 75% 60% at 50% 0%, rgba(210,124,56,.22), transparent 72%);}
#estate{background-image:radial-gradient(ellipse 75% 60% at 50% 0%, rgba(122,150,175,.20), transparent 72%);}
#invest{background-image:radial-gradient(ellipse 75% 60% at 50% 0%, rgba(70,160,125,.22), transparent 72%);}
.vertical-head{
  display:flex;
  flex-direction:column;
  gap:18px;
}
.vertical-head .badge{align-self:flex-start;}
.vertical-num{
  font-family:var(--font-mono);
  font-size:12px;
  color:var(--ink-faint);
  letter-spacing:.1em;
}
.vertical h3{
  font-size:clamp(26px,4.6vw,38px);
  max-width:20ch;
}
.vertical-intro{
  margin-top:18px;
  max-width:64ch;
  color:var(--ink-dim);
  font-size:16px;
  line-height:1.75;
}

.feature-list{
  margin-top:44px;
  display:grid;
  gap:16px;
}
@media (min-width:720px){ .feature-list{grid-template-columns:repeat(3,1fr);gap:20px;} }
.feature-card{
  padding:24px;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  background:var(--surface);
  transition:border-color .3s var(--ease), transform .3s var(--ease), background .3s var(--ease);
}
.feature-card:hover{border-color:var(--gold-25);background:var(--surface-strong);transform:translateY(-3px);}
.feature-card .icon{color:var(--gold);margin-bottom:16px;width:26px;height:26px;}
.feature-card h4{font-family:var(--font-body);font-weight:600;font-size:16px;color:var(--ink);}
.feature-card p{margin-top:10px;font-size:14.5px;line-height:1.65;color:var(--ink-dim);}

.subblock{margin-top:56px;}
.subblock h4.h-sub{
  font-family:var(--font-display);
  font-size:clamp(20px,3vw,25px);
  font-weight:600;
  margin-bottom:14px;
}
.subblock p.sub-text{color:var(--ink-dim);line-height:1.75;max-width:66ch;font-size:15.5px;}

.chip-row{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px;}
.chip{
  padding:9px 16px;
  border:1px solid var(--line-strong);
  border-radius:999px;
  font-size:13.5px;
  color:var(--ink-dim);
}

.video-hero{
  position:relative;
  width:100vw;
  left:50%;
  margin-left:-50vw;
  overflow:hidden;
  background:var(--bg-3);
}
.video-hero video{
  width:100%;
  display:block;
  aspect-ratio:4/3;
  object-fit:cover;
}
@media (min-width:768px){ .video-hero video{aspect-ratio:21/9;} }
.video-hero-scrim{
  position:absolute;
  inset:0;
  background:linear-gradient(180deg, rgba(16,17,22,.1) 0%, rgba(16,17,22,.2) 45%, rgba(16,17,22,.92) 100%);
}
.video-hero-text{
  position:absolute;
  left:0;right:0;bottom:0;
  padding-top:0;
  padding-bottom:26px;
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  gap:10px;
}
@media (min-width:768px){ .video-hero-text{padding-bottom:36px;} }
.video-hero-text h3{
  color:var(--ink);
  text-shadow:0 4px 24px rgba(0,0,0,.55);
}

/* mockup frames */
.frame-group{
  margin-top:48px;
  display:grid;
  gap:24px;
}
@media (min-width:820px){ .frame-group{grid-template-columns:1.4fr 1fr;align-items:center;} }
.frame{
  border-radius:var(--radius-l);
  overflow:hidden;
  border:1px solid var(--line-strong);
  background:var(--bg-3);
  box-shadow:0 40px 80px -40px rgba(0,0,0,.6);
}
.frame img{width:100%;height:auto;}
.frame-caption{
  margin-top:12px;
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.06em;
  text-transform:uppercase;
  color:var(--ink-faint);
}

/* ---------- mockup carousel ---------- */
.mockup-carousel{position:relative;margin-top:20px;}
.carousel-track{
  display:flex;
  overflow-x:auto;
  scroll-snap-type:x mandatory;
  -webkit-overflow-scrolling:touch;
  scrollbar-width:none;
  border-radius:var(--radius-l);
  border:1px solid var(--line-strong);
  background:var(--bg-3);
  box-shadow:0 40px 80px -40px rgba(0,0,0,.6);
}
.carousel-track::-webkit-scrollbar{display:none;}
.carousel-slide{
  flex:0 0 100%;
  scroll-snap-align:center;
  aspect-ratio:1/1;
  display:flex;
  align-items:center;
  justify-content:center;
  padding:16px;
}
.carousel-slide img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;border-radius:var(--radius-s);}
.carousel-btn{
  position:absolute;top:50%;
  transform:translateY(-50%);
  width:40px;height:40px;
  border-radius:50%;
  background:rgba(16,17,22,.72);
  border:1px solid var(--gold-25);
  color:var(--gold-bright);
  display:none;
  align-items:center;justify-content:center;
  backdrop-filter:blur(4px);
  -webkit-backdrop-filter:blur(4px);
  z-index:2;
  transition:background .2s var(--ease), opacity .2s var(--ease);
}
.js .carousel-btn{display:flex;}
.carousel-btn:hover{background:rgba(16,17,22,.9);}
.carousel-btn:disabled{opacity:.3;cursor:default;}
.carousel-btn.prev{left:10px;}
.carousel-btn.next{right:10px;}
.carousel-btn .icon{width:18px;height:18px;}
.carousel-btn.prev .icon{transform:scaleX(-1);}
.carousel-dots{display:none;justify-content:center;gap:8px;margin-top:14px;}
.js .carousel-dots{display:flex;}
.carousel-dot{
  width:8px;height:8px;
  border-radius:50%;
  background:var(--line-strong);
  border:0;padding:0;cursor:pointer;
  transition:background .2s var(--ease), transform .2s var(--ease);
}
.carousel-dot[aria-current="true"]{background:var(--gold);transform:scale(1.35);}

.shot-strip{
  margin-top:48px;
  display:grid;
  gap:20px;
}
@media (min-width:720px){ .shot-strip{grid-template-columns:1fr 1fr;} }
@media (min-width:1024px){ .shot-strip{grid-template-columns:repeat(3,1fr);} }

/* ============================================================
   PERSONAL BRAND — TABS
   ============================================================ */
.tabs{margin-top:48px;}
.tabs-nav{
  display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:8px;
}
@media (min-width:720px){ .tabs-nav{grid-template-columns:repeat(5,1fr);} }
.tabs-nav.compact{grid-template-columns:repeat(2,minmax(140px,200px));}
@media (min-width:720px){ .tabs-nav.compact{grid-template-columns:repeat(2,minmax(140px,200px));} }
.tab-btn{
  padding:14px 12px;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  font-family:var(--font-display);
  font-size:14.5px;
  text-align:left;
  color:var(--ink-dim);
  transition:border-color .25s var(--ease), color .25s var(--ease), background .25s var(--ease);
  min-height:48px;
}
.tab-btn:hover{color:var(--ink);}
.tab-btn[aria-selected="true"]{
  border-color:var(--gold-40);
  background:var(--gold-05);
  color:var(--gold-bright);
}
.tab-panels{
  margin-top:20px;
  border:1px solid var(--line);
  border-radius:var(--radius-l);
  background:var(--surface);
  padding:28px 24px;
  min-height:220px;
}
@media (min-width:720px){ .tab-panels{padding:36px;} }
/* no-JS default: all panels stacked as a list; JS enables tab switching */
.tabs-nav{display:none;}
.tab-panel{
  display:block;
  border-top:1px solid var(--line);
  padding-top:24px;
  margin-top:24px;
}
.tab-panel:first-child{border-top:0;padding-top:0;margin-top:0;}
.js .tabs-nav{display:grid;}
.js .tab-panel{display:none;border:0;padding:0;margin:0;}
.js .tab-panel[data-active="true"]{display:block;animation:fadein .4s var(--ease);}
@keyframes fadein{from{opacity:0;transform:translateY(6px);}to{opacity:1;transform:none;}}
@media (prefers-reduced-motion: reduce){ .tab-panel[data-active="true"]{animation:none;} }
.tab-panel h4{font-size:clamp(20px,3vw,26px);}
.tab-row{
  margin-top:18px;
  display:grid;
  gap:14px;
}
@media (min-width:640px){ .tab-row{grid-template-columns:1fr 1fr 1fr;} }
.tab-row dt{
  font-family:var(--font-mono);
  font-size:10.5px;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--gold-dim);
  margin-bottom:6px;
}
.tab-row dd{margin:0;font-size:14.5px;line-height:1.6;color:var(--ink-dim);}

/* production / photoset blocks */
.info-grid{
  margin-top:48px;
  display:grid;
  gap:20px;
}
@media (min-width:720px){ .info-grid{grid-template-columns:1fr 1fr;} }
.info-card{
  padding:26px;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  background:var(--surface);
}
.info-card h4{font-family:var(--font-body);font-weight:600;font-size:15.5px;color:var(--gold-bright);margin-bottom:10px;}
.info-card p{font-size:14.5px;line-height:1.7;color:var(--ink-dim);}
.info-card ul{margin-top:12px;display:grid;gap:8px;}
.info-card li{font-size:14px;color:var(--ink-dim);padding-left:18px;position:relative;}
.info-card li::before{content:"";position:absolute;left:0;top:.6em;width:8px;height:1px;background:var(--gold-40);}

/* ============================================================
   OMNICHANNEL
   ============================================================ */
.channel-groups{margin-top:48px;display:grid;gap:20px;}
@media (min-width:820px){ .channel-groups{grid-template-columns:repeat(3,1fr);} }
.channel-group{padding:24px;border:1px solid var(--line);border-radius:var(--radius-m);background:var(--surface);}
.channel-group h4{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--gold);margin-bottom:14px;}
.channel-pills{display:flex;flex-wrap:wrap;gap:8px;}
.channel-pills span{padding:6px 12px;border-radius:999px;border:1px solid var(--line-strong);font-size:13px;color:var(--ink-dim);}

/* ============================================================
   RESEARCH / "ЧТО МЫ ИЗУЧИЛИ"
   ============================================================ */
.checklist{
  margin-top:44px;
  display:grid;
  gap:12px;
}
@media (min-width:720px){ .checklist{grid-template-columns:1fr 1fr;} }
.checklist li{
  display:flex;
  gap:12px;
  align-items:flex-start;
  padding:14px 16px;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  background:var(--surface);
  font-size:14.5px;
  color:var(--ink-dim);
  line-height:1.55;
}
.checklist .icon{color:var(--gold);width:18px;height:18px;margin-top:1px;}

.research-block{
  margin-top:var(--gap-section);
  padding-top:var(--gap-section);
  border-top:1px solid var(--line);
}
.research-kicker{
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--ink-faint);
}
.research-block h3{
  margin-top:10px;
  font-size:clamp(21px,3.4vw,28px);
  max-width:28ch;
}
.research-caption{
  margin-top:18px;
  font-size:14px;
  color:var(--ink-dim);
  line-height:1.7;
  max-width:66ch;
  border-left:2px solid var(--gold-25);
  padding-left:16px;
}

.data-table-wrap{
  margin-top:28px;
  overflow-x:auto;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  -webkit-overflow-scrolling:touch;
}
.data-table{min-width:560px;font-size:14px;}
.data-table th,.data-table td{
  padding:14px 18px;
  text-align:left;
  border-bottom:1px solid var(--line);
  white-space:normal;
}
.data-table th{
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.06em;
  text-transform:uppercase;
  color:var(--gold);
  background:var(--surface);
  font-weight:500;
}
.data-table td{color:var(--ink-dim);}
.data-table td.cell-strong{color:var(--ink);font-weight:500;}
.data-table tr:last-child td{border-bottom:0;}
.data-table td.cell-win{color:var(--gold-bright);}
.data-table tbody tr:hover{background:var(--surface);}

/* bar chart */
.bar-chart{margin-top:28px;display:grid;gap:16px;}
.bar-row{display:grid;grid-template-columns:1fr;gap:6px;}
.bar-row .bar-label{font-size:13.5px;color:var(--ink-dim);display:flex;justify-content:space-between;gap:12px;}
.bar-row .bar-label b{color:var(--ink);font-weight:600;font-variant-numeric:tabular-nums;}
.bar-track{height:10px;border-radius:999px;background:var(--surface-strong);overflow:hidden;}
.bar-fill{height:100%;border-radius:999px;background:linear-gradient(90deg,var(--gold-dim),var(--gold));width:0%;transition:width 1.1s var(--ease);}
.bar-chart.is-visible .bar-fill{width:var(--val);}
.chart-note{margin-top:10px;font-size:11.5px;color:var(--ink-faint);font-family:var(--font-mono);letter-spacing:.03em;}

/* scheme / funnel diagram */
.scheme-box{
  margin-top:28px;
  padding:28px 22px;
  border:1px solid var(--line);
  border-radius:var(--radius-l);
  background:var(--surface);
}
.scheme-flow{
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:10px;
}
.scheme-step{
  padding:12px 16px;
  border:1px solid var(--line-strong);
  border-radius:var(--radius-s);
  font-size:13.5px;
  color:var(--ink);
  background:var(--bg-3);
  white-space:nowrap;
}
.scheme-step.gold{border-color:var(--gold-40);color:var(--gold-bright);}
.scheme-arrow{color:var(--gold-dim);width:16px;height:16px;flex:none;}

.seo-matrix{
  margin-top:28px;
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  justify-content:center;
  gap:14px;
  padding:28px 20px;
  border:1px solid var(--line);
  border-radius:var(--radius-l);
  background:var(--surface);
}
.seo-dim{
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:8px;
  min-width:132px;
  text-align:center;
}
.seo-dim-count{font-family:var(--font-display);font-size:26px;color:var(--ink);}
.seo-dim-count.gold{color:var(--gold-bright);}
.seo-dim-label{font-family:var(--font-mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-faint);}
.seo-dim .chip-row{justify-content:center;margin-top:0;}
.seo-dim .chip{padding:5px 10px;font-size:11.5px;}
.seo-x,.seo-eq{font-family:var(--font-mono);font-size:20px;color:var(--gold-dim);flex:none;}
.seo-total{display:flex;flex-direction:column;align-items:center;gap:8px;min-width:100px;padding:10px 16px;border:1px solid var(--gold-25);border-radius:var(--radius-m);background:var(--gold-05);}

.seo-url-example{
  margin-top:20px;
  padding:16px 18px;
  border:1px solid var(--line);
  border-radius:var(--radius-m);
  background:var(--bg-3);
  overflow-x:auto;
}
.seo-url-kicker{display:block;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:8px;}
.seo-url-example code{font-family:var(--font-mono);font-size:13.5px;color:var(--gold-bright);white-space:nowrap;}

.callout{
  margin-top:28px;
  padding:26px 24px;
  border-radius:var(--radius-l);
  border:1px solid var(--gold-25);
  background:linear-gradient(135deg,var(--gold-10),transparent 60%);
}
.callout p{font-size:15px;color:var(--ink);line-height:1.75;}
.callout .tag{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--gold);margin-bottom:10px;display:block;}

.scenario-cards{margin-top:24px;display:grid;gap:14px;}
@media (min-width:720px){ .scenario-cards{grid-template-columns:1fr 1fr;} }
.scenario-card{padding:18px 20px;border:1px solid var(--line);border-radius:var(--radius-m);background:var(--bg-3);}
.scenario-card .n{font-family:var(--font-mono);font-size:11px;color:var(--gold-dim);}
.scenario-card p{margin-top:8px;font-size:14px;color:var(--ink-dim);line-height:1.6;}

/* invest market study */
.stat-row{margin-top:28px;display:grid;gap:16px;}
@media (min-width:640px){ .stat-row{grid-template-columns:repeat(2,1fr);} }
@media (min-width:960px){ .stat-row{grid-template-columns:repeat(4,1fr);} }
.stat-card{padding:20px;border:1px solid var(--line);border-radius:var(--radius-m);background:var(--surface);}
.stat-card .num{font-family:var(--font-display);font-size:clamp(24px,3.6vw,30px);color:var(--gold-bright);}
.stat-card .lbl{margin-top:8px;font-size:13px;color:var(--ink-dim);line-height:1.5;}

/* ============================================================
   ROADMAP
   ============================================================ */
.roadmap{margin-top:56px;position:relative;}
.roadmap-line{
  position:absolute;left:15px;top:8px;bottom:8px;width:1px;
  background:linear-gradient(180deg,var(--gold-40),var(--line) 90%);
}
@media (min-width:860px){ .roadmap-line{left:0;right:0;top:15px;bottom:auto;height:1px;width:auto;background:linear-gradient(90deg,var(--gold-40),var(--line) 90%);} }
.roadmap-steps{
  display:grid;
  gap:32px;
  position:relative;
}
@media (min-width:860px){ .roadmap-steps{grid-template-columns:repeat(5,1fr);gap:20px;} }
.roadmap-step{padding-left:40px;position:relative;}
@media (min-width:860px){ .roadmap-step{padding-left:0;padding-top:40px;} }
.roadmap-dot{
  position:absolute;left:8px;top:2px;
  width:15px;height:15px;border-radius:50%;
  background:var(--bg-4);border:1px solid var(--gold);
}
@media (min-width:860px){ .roadmap-dot{left:0;top:8px;} }
.roadmap-step .phase{font-family:var(--font-mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-faint);}
.roadmap-step h4{margin-top:6px;font-family:var(--font-display);font-size:17px;}
.roadmap-step .badge{margin-top:10px;}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{
  border-top:1px solid var(--line);
  padding:48px 0 40px;
}
.footer-inner{
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:20px;
  text-align:center;
}
.footer-inner img{height:20px;}
.footer-meta{font-size:13px;color:var(--ink-faint);}

@media (min-width:768px){
  section{padding-block:var(--gap-section);}
}